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Ready for Clients that Want the “Obama Approach?”
"what made it work was Obama’s clear sense of knowing what his key messages and strategy would be from the beginning."
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What Marketers can Learn from 1960s Housewives
I grew up with parents who loved to entertain. Hundreds of people would come over for a pig roast at the height of summer. For smaller gatherings co-workers would be treated to tiny details that made...
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Testing the Waters – How do you know when it’s time to make the next move?
“Classical” horsemanship adheres to a formal a training scale. Pointless (possibly harmful) to work on [G] when [A, B, C] aren’t solid.” @KathySierra on Twitter 6/17/09 Social media and innovation...
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Research & Decision Making: 3 Steps to Cut Info Clutter
Whether you’re a marketer with a new client, or working on a home improvement project, facing the unknown can be daunting. Here’s what I do when I have big decisions to make about things that are new...
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